SMC Logistics Logo
While working at Studio 14 as an intern I was tasked to come up with some logo concepts for a proposed branding project for SMC Logistics. I wanted to create a bold mark communicating transportation.
While working at Studio 14 as an intern I was tasked to come up with some logo concepts for a proposed branding project for SMC Logistics. I wanted to create a bold mark communicating transportation.
Experimentation creating marks.
The final logo uses three arrows, one is created using negative space. I chose to swap the colours in order to give the client some variations.
