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Pure Beer Packaging
Pure Beer was a standout project from a university design brief focused on packaging. As someone with a strong interest in independent craft beer and ale, I was genuinely excited to take this on and the final outcome was highlighted as an example of best practice within the course. The concept centered around purity and sustainability, with a bold lockup that features a beer glass seamlessly replacing a plant. This visual metaphor speaks to the idea of beer being something organic, honest, and rooted in nature sourced with care, crafted with love, and brewed in harmony with the earth. This project allowed me to explore the intersection of branding and storytelling through design, and it’s one I look back on as both creatively fulfilling and personally meaningful. |
