Midway Cleaning Logo
Midway Cleaning Services Ltd was established almost 30 years ago and began as a family business. They have expanded over the years to provide a high level window cleaning service to businesses throughout the West Midlands region and beyond.
I was contacted through my university and got the job to work on this logo design. They wanted something text based but with some added interest which I explored with colour and imagery. i explored a strong, varied range of approaches they could take for this.
The final option was a modern identity, very simplistic, bold and straight to the point.