Love Ball Logo

While working as an intern at Studio 14 I was tasked to produce a logo for a new basketball coaching company. 

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This concept worked nicely as it combined a heart and basketball, both very strongly identified objects. 

A more generic badge concept - added grain gives it edge and a sense of feeling. 

I expanded on the badge concept however the badge is now the icon allowing logo type to be used separately. 

I didn't really like the above colour scheme, I felt the black was too overpowering. I experimented using two colours, blue and orange then combined across the icon. 

This is the final chosen logo. The italic type visualises the motion and constant movement in a game of basketball.