Love Ball Logo
While working as an intern at Studio 14 I was tasked to produce a logo for a new basketball coaching company.
While working as an intern at Studio 14 I was tasked to produce a logo for a new basketball coaching company.
This concept worked nicely as it combined a heart and basketball, both very strongly identified objects.
A more generic badge concept - added grain gives it edge and a sense of feeling.
I expanded on the badge concept however the badge is now the icon allowing logo type to be used separately.
I didn't really like the above colour scheme, I felt the black was too overpowering. I experimented using two colours, blue and orange then combined across the icon.
This is the final chosen logo. The italic type visualises the motion and constant movement in a game of basketball.