Doing Life Records Branding
Doing Life Records exists with the intention of developing the next generation of alternative Liverpool musicians. Non profit and focused on community, it aims to become the hub from which Liverpool artists can develop professionally and musically to ultimately flourish in the UK music scene. It lives by the following motto: Plant trees, be a hippie, or don’t. Write music, make pictures, make hope, or don’t. Just do something because no-one will do it for you. Riff hard and be rad.
I enjoyed generating a variety of rough sketched design options for this record label branding. The chosen sketch combined a person + record. I love working in this super simple line art style. The final logo is unique, recognisable, simple, bold and meaningful for the label.
The final logo works in a lockup which is responsive to work in a variety of sizes and dimensions.