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Body Programmer Rebrand
Body Programmer is a Birmingham-based strength and conditioning coach with an MSc in S&C and a BSc in Sports and Exercise Science. To kick off the project, I explored a wide range of ideas through rapid sketching an efficient way to generate and refine concepts. Once a direction was selected, I developed more detailed sketches before moving into the digital design phase. The final logo takes inspiration from bold badge-style emblems commonly seen in American Football designed to reflect power, speed, and versatility, key traits at the core of the Body Programmer ethos. In addition to the logo, I designed supporting brand collateral including business cards and a range of apparel. It's been a pleasure to maintain a strong working relationship with Jack (the founder of Body Programmer), continuing to support the growth of his brand. |
