Portfolio: Jake Warrilow Graphic Design • Logo • Branding • Illustration • T-shirt • Merchandise

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  • My Work
  • Designs For Sale
  • About
  • Contact

Hi, I'm Jake, a graphic designer​​​
​based in Wolverhampton.

Birmingham Cycle Revolution Logo

While working at Studio 14 as an intern I was tasked to come up with some logo concepts for a proposed branding project for Birmingham Cycle Revolution in order to get more people cycling in and around the city. 

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Initial rough sketches are so important, this is where the main idea generation takes place, ideas are everything. 
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I developed this abstract mark, I thought it worked nicely how simple shapes can communicate a biker. 
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Experimentation with simple combinations of typography and shape. 
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This concept bought both themes of the bike and city together.
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In the word cycle i noticed i could link the two c's to be bike wheels, this worked rather nicely showing a connection with the imagery and typography. 
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Below is the final logo chosen. The decision was made due to the way the typography contributes to revealing the full image of the bike. 
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I produced a flyer to show the branding and how the logo could be used. 
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